
He wished there was a better, less time-consuming means to make his long-distance relationship work. This idea of launching a virtual conference app started in the early 1990s, when Eric was traveling 10 hours by train just to meet his girlfriend who lives far away. The other one is a paid plan, specially customized for businesses because this allows up to 1,000 participants to take part in a conference at any time.
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The first one is a free plan for those who want to reconnect and catch up with their friends, colleagues, acquaintances, family members, or perhaps even a dating partner. Eric, unlike most of his competitors, built a high-definition conferencing and video chat platform, perfectly suitable for any business, conference, or higher education institute. Before this, Eric Yuan, Zoom’s originator, was working hard on branding Zoom Cloud Meetings as the world’s number one video and conferencing platform. The app is lightweight, easy to operate, and the interface is attuned to popular features like Gallery View, which allows you to see every participant on the call at one go.īorn out of its parent company, Zoom Video Communications, in 2011, Zoom wasn’t actually a functional platform until two years after its launch.

In brief, one of the biggest reasons behind Zoom’s success is its simplicity, compatibility, and user-friendliness.
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It works across a range of devices, including smartphones and laptops, and is perfectly compatible with Mac, Windows, Linux, iOS, and Android devices. Zoom is a cloud-based online communication platform for video and audio conferencing, 1-1 live chats, screen-sharing, webinars, and other collaborative activities. Before we move on to know the history of iconic Zoom logo, here’s a quick look at the brand’s story of evolution. Of all the features that contributed to the application’s popularity and success, the most notable one is definitely the logo. While only a handful of companies personally offered a teleconference medium, Zoom entered the online video conferencing industry and surprised everybody with its user-friendly approach.
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Zoom, much like Skype and Google Workspace, is a video conferencing software used through a mobile app, laptop, or computer desktop to attend online conference meetings, webinars, online interviews, and live chat. What was once a dream and a distant concept, video conferencing has become a regular part of most of our lives. Whether it’s a board meeting at work, an annual seminar, a farewell meeting, a socially distanced family gossip, or a weekend catch-up with friends, chances are that you’ve used this platform at some time or the other.

As virtual communication became the mode of life, online video conferencing platforms, particularly Zoom, became a household name.

Almost overnight, people started attending schools and offices from their home to avoid the risk of contamination and transmission. The COVID-19 pandemic was a curse for sure, but it also brought about a whole world of opportunities for the tech industry. Here’s how the company worked on its brand identity and climbed the ladder to success. While only a handful of companies previously used a teleconference platform, Zoom quickly overtook the world with its user-friendly technology. While the design has remained the same since its inception, there’s a story behind it.Īn easy, dependable cloud-based solution for video and audio conferencing, Zoom has a simple logo with basic design elements. The simple Zoom logo has become the company’s most unique branding feature.
